Full-funnel media strategy
Investment planning, channel mix and annual plans that connect brand awareness to measurable performance.
I lead media strategy for multi-location brands in financial services, home services, healthcare, attractions and restaurants, from national reach to local activation. 15+ years, based in Jacksonville, Florida.
Investment planning, channel mix and annual plans that connect brand awareness to measurable performance.
National reach balanced with local activation for franchise and multi-unit businesses, across many markets.
Marketing mix modeling, multi-touch attribution, GA4, CallRail and CRM data, with AI-enabled tools and dashboards that turn reporting into decisions.
Hands-on Google Ads, Meta, LinkedIn, programmatic, connected TV and video, plus search and SEO strategy.
Creative trafficking, ad serving and tagging, budget pacing and vendor management, so campaigns run cleanly.
Advising executives through annual planning and business reviews, and coaching media teams to think strategically.
I connect a client's business goals to media that can be measured. I lead cross-functional teams, work with executives on planning and reviews, and use attribution, CRM data and AI tools to see what is working and adjust.
Platforms: Google Ads, Meta, LinkedIn, The Trade Desk, StackAdapt, InnovidXP, Kochava, CallRail, GA4, FreeWheel and Asana.
University of Florida, B.S. in Advertising. GA4 and StackAdapt certified.